Getting Started

How to add a link in bio on Instagram and TikTok

Create your Bio page, copy its URL, then add that URL to the website or external-link field on your social profile. Instagram and TikTok control which profile fields are available.

Start free Explore Bio features

Highlights

First

Create your Bio page

Copy your page URL

Use the public Bio URL for your profile link so visitors can reach your page.

Then

Add it to your social profile

Paste the URL into the platform’s website or external-link field, when available.

Start here

Instagram

Open your profile, choose Edit profile, then Links and Add external link. Paste your Bio URL and save. Button labels can vary by app version.

TikTok

Open your profile and choose Edit profile. If your account shows a Website field, paste your Bio URL there and save. TikTok controls field availability.

Check the link

Visit your social profile and open the link yourself. Confirm that your Bio page loads and its links go to the intended destinations.

Keep the page current

Update your Bio page when your important destinations change, so the profile URL can keep pointing to the latest links.

Make your profile link useful

Your social profile points visitors to one Bio page with the destinations you choose.

Lead with the next step

Put the destination you most want visitors to open near the top of your page.

Use clear labels

Name each link so visitors know where it goes before they tap.

Test on mobile

Open the social profile and Bio page on a phone to check the visitor path.

FAQs

What is a link in bio?

It is a link on a social profile that takes visitors to a page with the destinations you want to share. A Bio page can collect those destinations under one URL.

Where do I add my Bio URL on Instagram?

In the Instagram app, open your profile, choose Edit profile, then Links and Add external link. Paste your Bio URL and save. Instagram may change labels or layout.

What if TikTok does not show a Website field?

Profile fields are controlled by TikTok and can vary. Check TikTok’s current Help Center for the options available to your account.